We Are Belgium

We Are Belgium

It’s Belgian National Day and Cameleon is proud to be part of the Belgian scene for over 30 years.

In 1988, while still a student, Jean-Cédric van der Belen founded CAMELEON. It started as private sales at private venues on weekends and grew to become two outlets in Genval and Woluwe. 

Today, we stock many brands who also started in Belgium and have remained here growing their brand and showcasing Belgian craftmanship and innovation. 

Learn more below about our ‘proud to be Belgian' brands.