When in 1968 the sports journalist Fred Prysquel had the idea of starting to produce beach boxers, he found the way to create the first models by recycling old tea towels in bright colours. This was how a brand was born that would become a symbol of male beachwear: they would be garments characterised by an intense colour pallet taking inspiration from the “dolce vita” of the French Riviera. Gerry St. Tropez is a universe built around the values of creativity, lightness and perfect-fit. The swimming costumes are produced in Spain, where top quality fabrics are selected with care.
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