Give ICE Watch 60 secs of your time. . .

Time has never quite been the same since the arrival of ICE Watch to the watch market in 2007. A watch whose colourful fashion-focussed and accessible concept would lead to an international and intercultural brand that’s ticking along nicely. 

In fact, ICE Watch sell seven colourful watches per minute, and it’s easy to see why. Belgian design, Japanese mechanics all coming together in a watch that is truly one of a kind. 

More than just a watch brand, Ice creates frequent new launches to keep up with trends, pushes boundaries with releases and knows what fashionable customers want.

The success has included well-known collaborations including with world cycling champion Philippe Gilbert, the swimmer Florent Manaudou and the DTM championship driver Marco Wittmann behind the wheel of his ICE Watch BMW M4 as well as full transparency and a sustainable mindset (a value which is evident in the name ICE).  

Transforming a watch into a fashion accessory could have melted like ice in the sun. But it was a move that took this brand from a well-loved Belgian brand to an international level where it is now favoured by influencers and fashionistas all around the world.

Multiple styles are available including minimalist, sporty, urban, colourful, glamorous, romantic - all for women, men and kids.

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