Reef was born in 1984 out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love for surf travel and adventure, and a passion to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and set up production in Sao Paulo Brazil to produce the iconic sandal that catapulted Reef into a leader in open-toe footwear.

Now 30 years later, the company is the global surf lifestyle leader that lives by the "Just Passing Through" mentality of adventure and travel. Reef draws on the spirit of the globe-trotter and adventure seeker to offer casual lifestyle footwear for men and women, as well as apparel for men that combine function and fashion for life on the road. Using technology and a host of eco-based materials, Reef continually delivers instant comfort, style, and versatility for the surf lifestyle and outdoor-minded consumer.

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